Cielo e Terra’s Commitment with Ekuò: the “Bella Storia” Project

Through the Ekuò Project, the Murialdo network has been collaborating since 2010 with Cielo e Terra, now a Benefit Corporation, to support social initiatives both abroad — in Sierra Leone, Mexico, Ecuador, and Colombia — and in Italy, with the “Borsa lavoro + Inclusione” program.

This initiative helps young people facing social or economic hardship enter the workforce after completing training in Giuseppini vocational schools.

BELLASTORIA Ekuò was born from the friendship between two people who, after different experiences in the profit and non-profit sectors, decided to create an innovative, forward-looking, and bio-solidarity project — doing good through good wine.

Bellastoria.wine collection supports solidarity projects such as Ekuò by donating 2% of its turnover to these initiatives.

This partnership is perfectly aligned with “drink responsibly” campaigns and with the company’s sustainability policies, which embrace a 360-degree approach to sustainability — environmental, economic, and social.